From Drinks Americas:
LOS ANGELES, Nov. 18, 2013 /mbb/ -- Drinks Americas hits a grand slam with Day of the Dead Craft Beer. Drinks Americas Holdings is a leading U.S. broker for authentic Mexican beer. All the beers are brewed in Mexico's third largest brewery, Cerveceria Mexicana, which is proudly Mexican owned and uses state of the art processes, fermentation and aging systems. Drinks Americas mission is to identify and invest the majority of their brand-building resources on those with the greatest growth potential such as Day of the Dead craft beer.
Drinks Americas is experiencing monumental milestones such as hitting 17,000 cases shipped in October only which is just five months after Day of Dead Craft Beer was introduced to the U.S. and is continuing to expand rapidly with this winning brand.
The new one of its kind beer brand is currently available in over 32 states and being carried by over 40 Distributors. These results are extremely encouraging for Drinks Americas. The U.S. market is being supported with 11 sales people and a team of brand consultants who conduct regular tastings and events across the country.
"Day of the Dead craft beer is the leader of Mexican craft beer. We are in position to own this category and then follow suite with other craft beers. Within my many years in the alcohol brand building business I have never seen such huge and fast response from the industry and consumers," said Joe Belli, National Brand Manager for Day of the Dead Craft Beer.
Mr. Belli previously owned and operated IAO Management, LLC consulting and building national and local alcohol beverage brands. Joe then spent years as CEO for Prestige Imports, LLC., where he built a national network of distributors and sales staff for several alcohol brands.
Drinks Americas was proactive to assess the beer and spirits market and react positively to the market demand for craft beer with Day of the Dead, an authentic Mexican brew. Craft beer is projected to represent nearly 15% of the Beer Industry by 2020 and Craft's growth is driven by current beer drinkers drinking more Craft as well as consumers of other beverage alcohol trading into craft. (Source: Beer Marketer's Insights, Brewers Association, Nielsen Company)
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