SABMiller Testing Line of Lighter & Sweeter Beers Marketed To Women

image
An interesting quote coming from a CBS Marketwatch segment with SAB Miller

:

Beer companies are targeting women in hopes of brewing up some new business.

SAB Miller, the world's second largest brewer, is testing a new line of lighter and sweeter beers. Executives  are also planning new ad campaigns geared towards women.

About MyBeer Buzz

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).