From Ibtimes:
The company could also slash beer prices to undercut its competition and gain market share and could boost its advertising budget in coming months, wrote Citi analyst Vivien Azer.
The company is scheduled to offer preliminary pricing guidance in three months, while a recent television advertising campaign in the latest quarter produced the most notable consumer response in a decade, Azer said. Come November, Azer said, Boston Beer could offer lower price targets, though it’s unclear when potential prices cuts would translate to discounts on the shelves.
“We suspect pricing could again be below their leading beer competitors,” she wrote, noting growing price competition from beer rivals and Boston Beer’s push for more craft beer dominance.
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