Shock Top Creates Billboard Made From Actual Beer Ingredients

From SFGate:

From  Howard Street, the new billboard on the corner of 2nd looks like any other beer sign. 

Pull into the parking lot and the Mohawk on the model seems to jump out at you, which is what it is doing.  The ad is not a painting but a 3-D sculpture made of hops and wheat and the other raw ingredients in Shock Top. 

The artist, Stan Herd, is a mid-western wheat field manipulator who has done installations in England, Cuba and Australia.  He has been at it for 30 years but this is both his first piece in San Francisco and the first time taken he has worked on a vertical canvas.
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