From Green Flash & Wirtz Beverage:
Green Flash & Wirtz Beverage, will partner to debut the Green Flash’s lineup of specialty craft beer throughout Minnesota. Beginning October 1st 2013, Green Flash’s award-winning portfolio including the brand’s widely respected offerings West Coast IPA ™, Hop Head Red™, Double Stout and Le Freak™ will be available statewide in bottles and on draft. New, seasonal and specialty Green Flash selections such as Green Bullet™ Triple IPA and their Hop Odyssey draft-only series will also be distributed by Wirtz Beverage Minnesota. The addition of Green Flash to the distributor’s strong craft portfolio will satisfy consumer demand for new and innovative West Coast style brews.
“Wirtz Beverage is committed to quality so we’re really excited to bring these great craft beers to Minnesota consumers,” said John Considine, Director of Beer Sales, Wirtz Beverage Minnesota. “Green Flash has a solid following in the craft beer community. Our experts, relationships and statewide reach will go a long way in helping them grow in the market.”
Green Flash Brewing Co. was established in 2002 by the dynamic husband and wife team Mike and Lisa Hinkley, and is now one of the leading breweries in San Diego’s thriving craft beer community. In 2004, renowned Brewmaster Chuck Silva joined the Green Flash team to develop the brand’s lineup of signature brews including their West Cost IPA™, an award-winning beer that has helped define a category. The Green Flash lineup of premium, seasonal, collaborative and barrel-aged beers have found a niche in the craft beer market and the brand has a strong national following. With added availability in Minnesota, Green Flash will be available in 43 states.
“Minnesota has been on our radar for years. But we knew that to be successful, we’d have to execute in the marketplace the right way,” said Jim Kenny, VP of Sales, Green Flash Brewing Company. “Wirtz Beverage has invested in their beer division with a focus on Craft. The company has incredible infrastructure, great talent and a go-to-market strategy with success written all over it. They will be a strong partner for us as we enter the state.”
Wirtz Beverage will support the Green Flash launch with kickoff events and ongoing activation in the on- and off-premise, including guided tastings, concentrated sales training and a variety of consumer events. Green Flash joins other acclaimed brands within the company’s dedicated craft beer portfolio.
“Wirtz Beverage has a proven track record to ensure the success of their brands,” continued Kenny. “They’ve done a fantastic job to support Green Flash in Nevada, and we see that same commitment here in Minnesota. We couldn’t be more thrilled about our partnership or to share our great-tasting beers with even more craft beer drinkers.”
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