From Cigar City:
First and foremost, we are absolutely thrilled at the response we've received for El Catador Club. Enthusiasm is high and we, along with everyone else, are expecting a large crowd at the brewery on Sunday
To help combat potential issues with overcrowding in our tasting room and other logistical concerns, we are going to sell the memberships a little differently than we've done things in the past.
Sales for memberships start at 5:00pm. These sales will take place at the old Sears & Roebuck building across the street from the brewery on Spruce Street. This lot has been used for additional parking for a couple years now. There's a large sign in front of it saying “Cigar City Parking.”
There is a specific location (noted on the map below) where the memberships will be sold, and where the line will be starting. We encourage people who choose to line up beforehand to wait on the sidewalk that encircles the building (as shown on the map). As we get closer to the start of the sales we will also have some CCB employees helping guide the line, if there is one.
Folks who pay in cash will get a 5% discount, so we encourage everyone to bring cash, not just for saving money, but to also help speed the line along.
However, we must state a very crucial point, one that cannot be said enough: THERE IS NO DRINKING ALLOWED IN THIS LOT. PERIOD. The lot is not wet-zoned, meaning alcohol consumption of any kind is not permitted. We will have zero tolerance for drinking, and if you are caught, you will be asked to leave and will not be allowed to purchase an El Catador Club membership, period, no questions asked.
We also want to discourage any sort of overnight camping at the Sears building or at the tasting room, because we will not have security at either location. Also: there is no bathroom available to use at the Sears building. Please plan wisely.
Keep in mind that people will also be using the lot to park, so please play it safe and stay on the sidewalks.
Also, Florida is the kind of place where it's really hot and also it rains a lot, so please keep that in mind; bring your various lotions, umbrellas, and whatever else you think you'll need if you plan to wait a bit in line.
We encourage folks to fill out their membership form in advance, which can be found online here. Please make sure everything is filled out correctly ahead of time.
20 July 2013 UPDATE:
Pertinent El Catador Club update:
We have decided that instead of limiting tomorrow's membership sales to the first 1,000 to show up, we will sell a membership to ANYone who shows up before 11pm when we close. We want to make sure that anyone who wants a membership tomorrow will get one and we want to avoid any potential issues with folks not being able to sign up. We hope this will eliminate a lot of potential stress. So there will be NO cap on membership sales tomorrow.
The tasting room will be operating as normal, opening at 11am and closing at 11pm. We plan to tap a special keg or two throughout the day so keep yours eyes peeled for that!
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