Exciting hoppy-news coming from our pal Jeremy Cowan at Shmaltz:
Clifton Park, New York & Beyond! - May 23, 2013/mbb/ - As craft beer continues to gain mainstream momentum, it is remarkably clear that beer drinkers love their brews hopped up. IPA's are the most popular single beer style in the American craft beer market right now, and there is little indication that our desire for the bitter end in our brews is abating anytime soon. Shmaltz gives hopheads a reason to rejoice by introducing the Hops In HE'BREW Hoppy Variety Pack®, and the newest member of the HE'BREW® line-up -- David's Slingshot Hoppy Summer Lager®. In honor of David and his slingshot, Shmaltz raises its glass to the little guys who are making a BIG impact in the beer industry at large.
Hops In HE'BREW Hoppy Variety Pack® (May - August 2013)
Giving new meaning to "adult education," Shmaltz's brand spanking new Hops In HE'BREW Hoppy Variety Pack® will have you memorizing this equation in no time: four hop-centric, 12 ounce beers in one Hoppy Variety Pack equals a very happy hophead. The Hops In HE'BREW Hoppy Variety Pack® is made up of Genesis Dry-Hopped Session Ale®, Hop Manna IPA®, Bittersweet Lenny's R.I.P.A.® and HE'BREW's debut seasonal lager -- David's Slingshot Hoppy Summer Lager®. Variety packs are the spice of the craft beer world and the fourth most popular craft beer "style" in the country; combine the enthusiasm for variety packs with the fervor over hoppy beers and you have a match made in craft beer heaven -- the Hops In HE'BREW Hoppy Variety Pack®. Please note that outside of the Hops In HE'BREW Hoppy Variety Pack®, David's Slingshot® will only be available on draught nationally.
Scoring a Hop Victory With David's Slingshot Hoppy Summer Lager® (May - August 2013) 
Once upon a time a young shepherd named David defeated the Goliath summer lager market by using his slingshot to fling a cascade, saaz, summit, citra and crystal hop into a smooth, refreshing, seasonal brew. The result: a victorious, sessionable summer sensation with plenty of hoppy goodness, and a bit of rye on the finish. David's hand-crafted slingshot will prove a beer-force to be reckoned with at any summer gathering. Look for HE'BREW's® first lager on draft, or in 12 ounce bottles as part of the Hops In HE'BREW Hoppy Variety Pack® this summer.
"It's fascinating how craft beer is surging while big beer companies are trying to catch up by marketing look-alike 'craft' beers," says Jeremy Cowan, Proprietor of Shmaltz Brewing Company. "Craft brewers are now releasing a slew of 5% abv lagers and ales -- true session beers -- across their entire production in order to storm the shelves and taps held in the past so securely by the largest competitors. These fizzy golden beers perhaps appear similar to the largest mass produced distant relatives -- but with a level of craftsmanship, detail, innovation found only in the small batches and risk taking of the family of passionate small business artisans. Our first HE'BREW® lager, David's Slingshot, is our way of stepping into the action in mainstream settings -- with an obvious signature Shmaltz style -- our chosen shtick!"
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