From Woodchuck:
The Woodchuck Earth Week 2013 Campaign has come to an end, and as a result, American Forests® will plant 7,311 trees on behalf of Woodchuck Hard Cider, and our fans. That equates to 21 football fields of fresh forest. Woodchuck Hard Cider will also donate $7,311 to the Vermont Tree Fruit Growers Association.
This is the fourth consecutive year of the American Forests partnership. In that time 42,033 trees have been planted in areas devastated by natural disaster around the country. For 2013, Woodchuck partnered with the Vermont Tree Fruit Growers as well. They are hard at work helping Vermont’s apple industry to diversify their business, including providing a crop specifically for cider makers.
Also during the campaign, we announced our latest renewable energy effort. A 210,000kWh per year solar orchard is now up and running in Bridport, Vermont with Woodchuck as the off taker of that power. AllEarth Renewables was a partner on that project.
“These partnerships and programs are about more than cider,” said President and CEO Bret Williams. “We have always focused on crafting the highest quality ciders possible. Our success in cider over the last 22 years has led us to a point where we can make a positive impact in other areas. The environment is at the core of our values, and thanks to all the fans of Woodchuck, we are making a difference together.”
The campaign planted one tree and donated one dollar for every new Facebook fan or e-newsletter sign-up received. Over the course of the week, we received 6,759 new fans and 552 e-newsletter sign-ups.
For more information on our Earth Week Campaign, visit the Woodchuck Blog.
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