Heineken this week unveiled its first ever interactive beer bottle at the Milan Design Fair, as it seeks to inspire ‘new memorable brand experiences’ via design, technology and innovation.
Update from Trendhunter:
Every time someone clinks their bottle together for a cheers, the bottles light up, but it doesn't stop there. Whenever someone takes a sip, the light will start to flash and whenever the DJ cranks up the volume and drops a sick beat, the light will dance along with the music. These glowing beer bottles are so much fun that they beat out glow sticks and other light-up raver gear any time because they also contain delicious, premium beer.
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