From Pilot On-Line:
A Roanoke microbrewery is poised for growth as it begins to offer its signature brew in cans and expand its distribution throughout most of Virginia.
Roanoke Railhouse has offered its beers in 22-ounce bottles since the brewery was started in 2009. The bottles are available at Kroger, some convenience stores and some restaurants.
But brewery owner Steve Davidson said the bottles don’t appeal to everyone because of their size. Some restaurants that serve beer only in bottles won’t carry 22-ounce bottles, and consumers who want a single serving are turned off by the large size.
Davidson said he believes that canning his brewery’s signature beer, Track One, in four-packs of 16-ounce cans, will fill that gap.
He also touted other benefits of canning. Aluminum is a better light and oxygen barrier than glass, and it is more environmentally sound because it can be recycled easier and isn’t as heavy as glass so it takes less fuel to transport.
Davidson has contracted with Old Dominion Mobile Canning, a new company based in Glen Allen, to can Roanoke Railhouse’s beer.
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