Oskar Blues Posts 42% Growth in 1st 2 Months of 2013 & Launches in Michigan

From Oskar Blues:

Oskar Blues Craft Beer-In-A-Can is distributed to Michigan with partners Great Lakes Beverage Distributors, Imperial Beverage, Powers Distributing and West Side Beer Distributing.

Longmont, CO / mbb/ – Colorado-based Oskar Blues Brewery continues to build on its 52% growth in 2012 by posting 42% YTD increase through February 2013 and launching the state of Michigan in the first week of March. Michigan, known as a hop-savvy state, fits Oskar Blues’ hop-centric approach well represented by Dale’s Pale Ale, Deviant IPA, G’Knight Imperial Red IPA and the recently release seasonal (March to May) GUBNA Imperial IPA. The original craft brewery in-a-can is poised to reach 125,000 cases this year in Michigan and continue to open additional markets throughout 2013.

“Michigan has a great beer scene fueled by quality breweries; we’re excited to be a adding our voluminous, three-dimensional craft beers-in-a-can to the Michigan mix.” said Oskar Blues’ Regional Sales Manager Nick Lensing.

Last year, Oskar Blues expanded distribution to new markets for the first time in four years. The markets: Chicago, Ohio, Northern Kentucky and founder Dale Katechis’ home state of Alabama each established the largest craft beer launch in their territories history topped by 14,000+ case equivalents during the first week in Ohio.

 

Oskar Blues’ continued growth is a result of a new Brevard, NC brewery and taproom that began providing fresh and local beer to Oskar Blues East Coast markets in January. The Brevard, NC can is pictured to the left. In addition to the Brevard, NC location the brewery invested $3.5 million in improvements to its Longmont, CO facility in 2012. Oskar Blues has grown to become the largest American craft brewery to package beer exclusively in cans, producing 85,750 barrels of beer in 2012, and is on pace for 128,000 barrels in 2013.
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