We brought you this news in Dec (sort of) as New Belgium released commemorative Fat Tire labels for Alaska & Louisiana. Now comes news from the New Belgium Alaska mini-page that the launch is underway. No details just yet on Louisiana, but with the label below approved already, I suspect it can’t be far behind. I also can’t wait to see the Pennsylvania commemorative label!
This update for the NE Markets rollout from an interview with Kim Jordan on The Street:
This one will be a lot bigger and, so, I think we will probably roll out more states faster starting in 2015 because it’s a $120 million investment we’re making. There’s a lot of inefficiency in bringing in a staff of people ahead of time for learning and training and we’ll have to see a return there more quickly than we have to date.
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