An interesting business model for a brewery…members-only. Details from SFWeekly:
There are plenty of small-batch producers around, but Armstrong and Hinterberger offer a unique take on the industry. While there will always be beer flowing at the tasting room and brewery in South San Francisco, the business is truly catered to their Barrel Club Members.
"What we wanted to do was have a side of the business that was much like a boutique vineyard," says Armstrong. "We want to be able to cater to a specific group of people. The model is already there, we're just doing it with beer." With an entry-level membership beginning at just $30 a year, there is a smaller barrier to entry than typically found at a winery or other "mug clubs."
Armstrong is producing extremely limited series, one barrel at a time. Currently, the chocolate cherry stout is on tap to be released next month, but the future will bring a rye whiskey porter in July, as well as a traditional lambic in May 2014. Once membership grows, the plan is to yield two or three varieties at a time, providing different flavors to the members first, and the general public thereafter.
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