Now that he’s gone from Twitter, I’m perhaps even more fascinated by Tony Magee from Lagunitas. Recently we reported on Tony’s speech at the 2012 Beer Marketer’s Insights Seminar in NYCity. Now CraftBeer.com has obtained the full text of his speech.
I could talk on any business and brew-related topic for hours, but this is a unique chance to not only talk to a group of my peers in the craft beer business, but also to share something meaningful with the largescale leaders of the larger beer industry. I really didn't think that you'd want to hear about our special feeling about a particular hop or yet another cute brewery expansion tale. What could I say that would be of some interest, maybe even of some use, to both of these contingents? We are connected by raw materials, stainless steel, trucks and jargon, yet we seem to work in completely different venues.
And then it dawned on me...
We have nothing in common.
And that’s the idea that I have to offer...
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