Miller Coors Responds to “Craft vs Crafty”

Here’s another response to the recent Brewers Association press release called Craft vs Crafty, This time from Miller Coors CEO Tom Long courtesy of CNN:

We respect the fact that some of our fellow brewers would want to differentiate themselves, but we're convinced that the ultimate assessment of our beers will not come from an industry organization, but instead from America's beer drinkers.

We know that no matter what style of beer it is, we will ultimately be judged by the quality of our beers. We like that, because we are confident that the quality of our beers stacks up well versus that of any brewer of any size, anywhere.
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2 comments (click to read or post):

Whiskey5122 December, 2012 07:51
Ballsy response by Coors.
MyBeer Buzz22 December, 2012 10:14
They know how to play the PR game as well as anyone out there. There's a lot at stake here and I personally think the Craft vs Crafty press release will come back to bite the BA in their craft-butt.

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