A reportlinker research report highlights some interesting beer trends for 2012. This is a paid report and I will admit the report does highlight some trends we’ve been highlighting for years, but the key highlights are interesting. This from Reportlinker:
Some higher priced segments of the beer market, such as craft beers, imports and ciders (the latter is not included in this report's data), continue to show substantial growth.
Despite the growth in these higher priced segments, as in the lower priced segments, there is an observable trend of people preferring at home consumption over on-premise.
At the same time there is evidence to suggest that premium beer buyers are less loyal to individual brands and are more experimental, more readily switching between craft, import and super-premium brands, with craft beers in particular gaining share from drinkers of other beer types.
Beer consumption is expected to fall by a further 1.2% and is unlikely to recover its former momentum until the economy does.
Some of the trends expected are the increase in seasonal and limited time products, craft beers being produced in cans, breweries moving to larger can and bottle sizes, and the possibility of imported beers switching to US production, under license.
PR Newswire
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