The Fermentation Society Creates QR Code-Based Homebrew Feedback System

An interesting concept coming out of Work Labs and The Fermentation Society to help homebrewers not only label their beers, but also gain feedback with a QR-Code based system.

1. A homebrewer finishes a batch of beer and registers it on The Fermentation Society website.
2. A unique batch number and scanable QR code are assigned, and is applied to a sheet of adhesive bottle labels printed by WORK Labs.
3. The labels (and matching caps) are sent to the brewer within a few days of their registration.
4. The homebrewer labels his/her bottles, and distributes them with a simple instruction: “Try it, scan the label with your phone, and share your opinion on the site.”
5. Anyone trying the beer can then rate it according to 5 simple dimensions on the Fermentation Society site. They can also leave a Tweet-length review.
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