Kiss’ Gene Simmons Planning 7-Day Oktoberfest I Downtown Los Angeles

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Interesting beer-event news form the LA Times:

Rock star/opportunist Gene Simmons is bringing his growing beer empire to downtown Los Angeles, at least for a week. The Kiss leader, with celebrity chef Wolfgang Puck and restaurant impresario Michael Zislis, will stage a seven-day Octoberfest celebration at downtown's L.A. Live.

As far as the week-long Octoberfest celebration, which is set to begin on Oct. 15, it marks the first major beer event to be held at downtown's concrete commerce park that is L.A. Live. The latter is home to one of Puck's namesake restaurants, as well as Zislis' Rock'n Fish.

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