Music & beer cross paths once again as Miller Lite partners with The Heavy. Details from Marketwire:
CHICAGO, IL--(Marketwire - Aug 30, 2012/mbb/) - One recipe for Miller Time? Equal parts great-tasting light beer, great music and great friends.
Miller Lite is extending its partnership with popular neo-soul/rock band The Heavy this fall, after featuring the British band and its music in three "It's Miller Time" TV ads earlier this year. The Heavy begins a 21-city U.S. tour in New York City today, and Miller Lite will be there at every stop as official beer sponsor of the tour.
The band also has contributed its own Spotify playlist to the "It's Miller Time Soundtrack" app that launched earlier this summer on the Miller Lite Facebook page. The Miller Lite "It's Miller Time Soundtrack" app allows legal-drinking-age consumers in the U.S. to create and collaborate on Spotify playlists with friends. Simply select songs to start the playlist, tag friends with whom you'd like to share the playlist and then wait for them to add their own favorite songs. The Spotify playlist curated by The Heavy is live at www.facebook.com/MillerLite.
"Miller Time is all about the special times we share with good friends, and music plays a big part in many of those moments," said Ryan Reis, senior director of marketing for Miller Lite. "Whether it's enjoying the great sounds of The Heavy live in concert with your friends or sharing your favorite music through the 'It's Miller Time Soundtrack' app, Miller Lite is ready to bring people together."
"How You Like Me Now?," the band's 2009 hit single, was featured in a spot earlier this year about the new Miller Lite Punch Top Can, as well as in a spot titled "Girlfriend." Another 2012 "It's Miller Time" TV ad, titled "Roadie," features the single "What Makes A Good Man" off the band's new CD "The Glorious Dead." In the spot, members of The Heavy make an appearance, enjoying a Miller Lite with fans before going on stage for a show.
Fans can watch http://theheavy.co.uk/gigs for details on how to get concert tickets to The Heavy shows this fall. Miller Lite point-of-sale materials featuring The Heavy will help promote the tour.
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