Bud Light Names Anomaly “Lead Creative Agency” in Canada

Some interesting marketing news coming from Anheuser-Busch Canada courtesy of Adage:

Anomaly has been named lead creative agency for Bud Light in Canada, giving the shop its first crack at the brand after handling Budweiser in the U.S. and globally for nearly two years. The agency, which will handle the account out of its Toronto office, replaces Grip.

Bud Light

"Anomaly's energy, insight and momentum will be a great addition to the growing Bud Light brand," Todd Allen, marketing director for Bud Light at Labatt Breweries of Canada, the Canadian division for Anheuser Busch-InBev brands, said in a statement. "The decision to engage Anomaly followed one of Labatt's regular reassessments of its various advertising suppliers and was based on the agency's strong strategic planning, creative development and connection planning."

Grip remains the agency for a handful of other Labatt Breweries-run brands, including Stella Artois and Michelob Ultra. The agency declined to comment on the Bud Light loss. Franke Rodriguez, president, Anomaly Toronto, said in a statement that the shop was looking forward to "delivering breakthrough, engaging campaigns for Canadians." People familiar with the matter said another agency, Taxi, also participated. Taxi did not respond to a request for comment.

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