Amstel Light Uses Infographics For Advertising Campaign

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Here’s a unique angle on advertising campaign support coming from Amstel Light and Visual.ly.  Details from marketwire:

SAN FRANCISCO, CA--(Marketwire - Aug 23, 2012) - Visual.ly (www.visual.ly), the premier platform for creating, exploring and sharing infographics, today announces Visual.ly Create for Brands, allowing brands to tell themed visual stories to support any campaign with automatically generated infographics that can be shared easily through social networks. To complement Amstel Light's Savor Complexity campaign, Amstel Light and Visual.ly partnered to create customized infographics that highlight the Complex Tale of the brand's Facebook fans.

The Complex Tale of You (http://create.visual.ly/graphic/amstel-complex-tale/), automatically analyzes Amstel Light fan's Facebook data -- from personal interests, events attended to people tagged -- to create a beautiful infographic that encourages consumers to consider and appreciate the intricacies of their everyday lives.

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