Now owned by Pabst Brewing, Rainier Beer is launching a campaign to help restore their iconic sign. The campaign isn’t a fund raising effort, but it will invite fans to visit restoretheR.com and then completing a series of physical challenges to add a single bulb to the 250 bulbs needed to light the sign. Details from MarketWatch:
SEATTLE, July 24, 2012 -- Today Rainier Beer, part of the Pabst Brewing Company beer portfolio, launched RestoreTheR.com to offer fans the opportunity to help the brewery restore its iconic "R" sign to its original Northwest glory.
Rainier Beer is not trying to raise money to restore the "R," instead, the legendary local beer is asking fans to take an active part in the restoration process by visiting RestoreTheR.com, and then completing a physical challenge on the website. For each challenge completed, one of the 250 light bulbs on the Rainier R sign will be lit up. Once all of the challenges are complete and all 250 light bulbs are lit, a select group of fans who participated in the challenges will be invited to attend a special lighting ceremony at the newly restored Museum of History & Industry (MOHAI) to see the sign and celebrate the brand.
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