I’m a huge fan of packaging innovations, so this has “unique” win “win” written al over it. From Packaging Digest:
On June 27, 2012, Molson Coors officially inaugurated a state-of-the-art packaging line at its Toronto brewery, designed to efficiently support product innovation. The announcement of the $13.5 million investment was attended by Brad Duguid, Ontario minister of economic development and innovation, and Rob Ford, mayor of Toronto.
The new packaging line, the only line offering this flexible production capacity for Molson Coors in Canada, was installed in response to evolving consumer demand for a greater variety of packaging and will serve as an incubation line for innovative new formats. Its key differentiating feature is the option to add capabilities to fill and package a variety of different types of containers, allowing for a range of future packaging innovations.
"This major investment in the modernization of our brewery speaks to our commitment to innovation," states Cathy Noonan, chief supply chain officer, Molson Coors Canada. "We'll be able to develop new products more effectively, so we can focus on creating industry-leading packaging formats for our Canadian consumers."
The first new format to be produced on the line is the new Widemouth bottle made of 100 percent recyclable aluminum, which will be initially produced for Coors Light, Molson Canadian and Coors Light Iced T. The Widemouth feature offers a smoother and enhanced drinking experience. Great for outdoor occasions, the aluminum packaging can be resealed after opening, making it the suitable picnic, park or campsite companion. It will be available across Canada early July, in time for the peak of summer.
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