From Chicagotribune:
Cavalry, which recently opened its doors, has big plans and a very small client roster. The full-service advertising agency is dedicated solely to Coors-brand beers.
Tapping local talent and the resources of parent company WPP, Cavalry is assembling a 40-person staff to handle both digital and traditional work for Coors and Coors Light, which spent a combined $169 million in U.S. advertising last year, according to Kantar Media.
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