Boston Beer Co will be entering the Whiskey business with two new whiskeys created in partnership with Berkshire Mountain Distilleries using Samuel Adams Boston Lager. From the Boston Globe:
Boston Beer Co., maker of Sam Adams beers, is launching its first entry in the emerging craft spirits industry, producing two whiskeys in partnership with Berkshire Mountain Distillers in Great Barrington.
Boston Beer Co.
Jim Koch, of Boston Beer Co.
It will take at least two years for the whiskeys, which will be made from Sam Adams Boston Lager and a limited-edition brew called Cinder Bock, to be available to consumers; although the spirits are currently being distilled, they must still be aged in wooden barrels. The initial batch of 1,000 cases, or 12,000 bottles, will be Berkshire Mountain products, with the Sam Adams name indicated on the label.
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