/ / / Coors Light Partners with Prometheus for TV Ad

Coors Light Partners with Prometheus for TV Ad

5/17/2012 11:57:00 AM ,

imageFrom Marketwire:

CHICAGO, IL--(Marketwire - May 17, 2012) - It's going to be a very cold, very scary summer for movie fans.

To support the ongoing national launch of its Silver Bullet Aluminum Pint, Coors Light is partnering with "Prometheus," the summer's scariest action event film and director Ridley Scott's return to the genre he helped define. A co-branded 30-second TV ad, produced by Scott and his production company, RSA, debuts next week. The spot, titled "Do You Thirst?," features footage from the film and will air nationally on network primetime, network and cable sports, and cable entertainment programming.  Full details here.

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