Some interesting info courtesy of CNBC’s interview with Sierra Nevada’s Ken Grossman:
What was the biggest challenge at the time?
Right now, there's a huge amount of excitement and there's a lot of understanding of craft beer. When we first started, there was a huge educational process we had to do. It was hard to get the retailer to put the beer on the shelf, it was hard to get wholesalers to take you seriously and want to distribute your beer — but that's all changed.
With the move to North Carolina and the continued growth of Sierra Nevada, is there any concern about being perceived as too big? Having it change the way people look at you?
It's something we talk about.
Our goal is to stay privately owned and family owned, and have our culture and commitment to the environment and what we do in our brewing methods stay a part of who we are. We still brew the same batch size, we just brew more batches. For us, size isn't really an impediment to being a great craft brewer. It's about philosophy and how you execute it.
How often do people approach you about buying you out?
Almost daily.
Is there a price?
No. Not really. I mean there probably IS a price, but I'm not motivated by the money. I never got into brewing thinking I was going to get rich. It was something I did because I loved beer and I was passionate about the whole process of making it. At this point I don't want for anything. I've got enough money and my family is doing fine, so for us it's part of who we are and it would be tough to turn around and sell it to somebody. Full article here.
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