We brought you what turned out to be big news with the release of Bud Light Platinum…a new higher ABV version of Bud Light packaged in a non-returnable blue bottle. With plans to market this on the Super Bowl and the fact that this brew is marketed as a 6% ABV version of their normal 4.2% ABV Bud Light I was really surprised to see this new 3.2% ABW (that’s about 4% ABV) version. Calories also drop to 89 from the Bud Light’s 110 and Platinum’s 137. What an odd marketing move this turns out to be….but I can hear it now….Blue Bottle for the Blue Laws! (Yes this is intended for Blue Law states that require a beer to be less than 4% ABW).
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Sounds lie a bate and switch to me. False advertising? I unsuspectingly bought this crap thinking it was the 6% version only to find out it was 3.2% crap version! And It was priced at the same price point as the 6% version! I wrote to the company about this falsified product and not stating there are two versions of this so called beer.
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