Yuengling Expands into Ohio

We mentioned this news a few weeks ago but I thought you’d want to see the official press release from Yuengling :

Pottsville, PA, September 2011 – D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is pleased to announce that it is expanding the distribution of its highly sought after brands to the neighboring state of Ohio.

Twenty two wholesalers have been assigned to distribute Yuengling products in the state. Yuengling welcomes the following Ohio distributors: Beerco Distributing Co., C&G Distributing – Lima and Versailles, Choice Brands of Ohio, City Beverage Company, Classic Brands – Athens and Chillicothe, Columbus Distributing Co., Delmar Distributing Co., Dickerson Distributing Co., Heidelberg Dist. Co. – Cincinnati and Dayton, Ohio Valley Wine & Beer, House of LaRose, Mansfield Distributing Co., Maple City Ice Co., Matesich Distributing Co., Muxie Distributing Co., R.L. Lipton Distributing Co. – Youngstown and Ashtabula, Spriggs Distributing Co., and Treu House of Munch.

To accommodate the needs of the state, the initial rollout of the Yuengling Lager, Light Lager, and Black & Tan brands will occur in two stages. The northeastern portion of the state, to include the markets of Cleveland and Columbus, will commence in October. The remainder of the state, to include the markets of Toledo and Cincinnati, will follow in November.

“Consumer awareness of our brands is very high in Ohio,” commented Pat Noone, Yuengling Business Development Manager. “Retailers in the state have anticipated our arrival for a long time, and it’s exciting to finally bring Yuengling Beer to our neighbors in Ohio.”

Ohio is currently the only state to border Yuengling’s home state of Pennsylvania where the popular beer is not distributed. Capacity was added to Yuengling’s Mill Creek Brewery in order to accommodate the expected demand in what will be the 14^th state in the brewery’s distribution footprint.

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