Weyerbacher–Student Rebranding Designs (Update)

Back in early March we brought news of the Weyerbacher brand Re-Design underway. Late last night one of our readers was nice enough to send in a link from the packaging design website dieline showing off a Student Spotlight on Weyerbacher Brewery Rebranding….so I thought you’d want a peek. The design below come to us from Madaline Moninghoff @ Syracuse University and carry the design tag:

"No matter how hard your day, Weyerbacher takes the edge off. Located in the rustbelt of Easton, Pennsylvania, Weyerbacher brewery provides local, great tasting beer. The re-branding of this microbrewery showcases the history of Easton and the unique beer that is made there. The design includes historical stories about men from the Easton area and what they went through. This links the present day local beer drinker to what happened in their town years ago."

Note the sample beer names of “Sordid Stout, Brazen Brew and Abandoned Ale,” and also note that these are simply student design ideas and not part of the design process @ Weyerbacher….so stay tuned.

(5/4) Update from Christian T. Lampe (Production Manager @ Weyerbacher Brewing):

This is a student design that is in no way related to the brewery packaging redesign. We have had no contact with this student.

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4 comments (click to read or post):

Christian T Lampe04 May, 2011 07:58
This is a student design that is in no way related to the brewery packaging redesign. We have had no contact with this student.
Christian T. Lampe
Production Manager
Weyerbacher Brewing Co.
MyBeer Buzz04 May, 2011 08:37
Thanks for the clarification Chris....I'll add that to the original post.
Madaline Moninghoff20 May, 2011 16:42
Well I am definitely flattered that you might have thought I re-designed Weyerbacher, yet I did not. This was a project for my portfolio - and it is not the true re-branding for Weyerbacher. I hope you liked it anyway!

Madaline Moninghoff
Syracuse University
Communications Design 2011
MyBeer Buzz20 May, 2011 23:31
Thanks Madaline....we did clarify in the original post and subsequent posts and comments that this was only a project and not at all a final design....I guess people read into it what they want but thanks for posting and hopefully the project was fun.

Are you working on any other beer-related class projects?

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