Reinhart Foods Launches the First "Light" Beverage in the Canadian Cider Category

24 May 2017

imageFrom Reinhart Foods:

New cider promises to be the 'apple' of your eye this summer

TORONTO, May 24, 2017 - Reinhart Foods is launching Reinhart's Red Apple Light Cider, the first light product of its kind in the Canadian cider market at 3.8% ABV. As consumers are increasingly aware of what goes into their food and drink, Reinhart's cider is proudly made with one single ingredient - apple cider – without any artificial flavours or colours added. Reinhart's will be sold in 473 mL cans for $3.20 each at the LCBO and select grocery retailers across Ontario.

Reinhart's Red Apple Light Cider is the first alcoholic beverage created by family-owned Reinhart Foods Ltd., which originally made apple products over 100 years ago. Reinhart is now expanding into Canadian craft cider, with emphasis on local sourcing and quality craftsmanship. Each batch of cider is crafted in Stayner, Ontario and uses only Ontario orchard apples, without any added flavours or sugars, giving Reinhart's cider the most authentic, natural, and fresh apple flavour.

According to the latest LCBO annual report, Ontario craft cider rose by 54%. However, the category does not have a cider that fits the light ABV profile.

"Reinhart's Light Cider meets the two-pronged desire for a light beverage and a 'natural and clean' ingredient list," says Scott Singer, General Manager, and third-generation family member of Reinhart Foods. "Consumers are looking for natural ingredients and lighter beverage options. With the help from our team of specialists at Niagara College, we worked very hard to perfect the taste of pure apples in this cider. We believe that its crisp flavour and pure ingredients, coupled with its small-town care will be what draws consumers."

As Reinhart Foods began as a cidery producing apple products in 1910, they are excited to return back to their roots. 

"From production and development to manufacturing, the entire process was done from the hearts and hands of our team right here in Ontario," says Singer. "We're very proud of the products our staff makes at Reinhart's and we're excited to share this venture with them. We know our employees take the utmost care in making this cider because they are passionate about what they do and it beams with Stayner pride."----

For more information on Reinhart's Light Cider, visit www.reinhartscider.ca.

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