New Belgium Brewing Taps Rival IQ for Social Analytics & Competitive Benchmarking

25 April 2017

NBLogoFrom New Belgium:

Rival IQ, the leader in social marketing analytics and insights, today announced New Belgium Brewing will be leveraging Rival IQ to benchmark their social media marketing efforts, optimize digital marketing strategies, monitor competitive social activity, craft leading marketing content and learn from other leading global beverage brands. Ranked as a ‘genius’ U.S. beer brand the last two years by L2, New Belgium Brewing is dedicated to continuing to exemplify elite digital marketing practices in the craft beer industry.

“It’s easy to get stuck comparing yourself to yourself,” said Kevin Darst, digital and media manager, New Belgium Brewing. “If you’re only analyzing your business’ metrics, that data isn’t informing you about your progress in the market or the industry. With benchmarks from Rival IQ, we can compare our performance against industry leaders, premium beverage brands, and other craft brewers. Benchmarks give social metrics power; a reference point.”

“We’re proud to help New Belgium Brewing see continued success in their digital marketing efforts,” said John Gallagher, vice president of marketing, Rival IQ. “With Rival IQ, they are better able to inform their digital and social marketing strategies and see exactly how they’re performing where it matters most.”

“Using Rival IQ is like having an extra marketer on staff who can take a deeper dive into trends that we’re seeing and determine if we’re directly influencing social performance or if there’s an external force moving the needle,” said Darst. “What’s great about Rival IQ is that you can spot trends in algorithm changes. For instance, if engagement suddenly drops, we can see if it only happened to us, or if everyone in our landscape experienced the same trend.”----

Companies and marketing agencies interested in learning more about gaining competitive insights, social benchmarking and simplifying reporting may visit http://www.rivaliq.com for a free trial of Rival IQ.

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