Yuengling Introduces New Iconic Eagle Packaging

16 March 2017

imageFrom Yuengling:

Pottsville, PA, March 16, 2017 – D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is pleased to announce packaging updates to its core brands Yuengling Traditional Lager, Light Lager and Black & Tan in April 2017.

"We are excited to introduce updated packaging of our core brands which features our powerful Yuengling Eagle & Barrel icon, a proud symbol of our family owned brewery since 1829.” said Dick Yuengling, Owner and President.

The Eagle & Barrel icon has great significance for D.G. Yuengling & Son, Inc.  The company’s first brewery named the Eagle Brewery was constructed in Pottsville, PA in 1829.  The Eagle Brewery was later destroyed by fire in 1831, and D.G. Yuengling relocated operations to the current location, which is recognized as America’s Oldest Brewery. 

This is the first time the flagship brand Yuengling Traditional Lager packaging has been updated in nearly 30 years. “Lager” is an iconic American favorite known for its rich amber color and medium-bodied flavor.

As part of this packaging update, Yuengling Light Lager has relaunched in a blue, white and cream look to highlight the brand’s refreshing characteristics. Light Lager continues to maintain the balance of its full-flavored parent, Traditional Lager, yet is brewed for only 99 calories per 12 oz.

Black & Tan’s new design highlights the brand’s well-balanced English half-and-half style that the brewery debuted over 75 years ago.

While our packaging is being refreshed, our recipes and the taste of our core brands are not changing.   “We are pleased with the response from our wholesalers, retailer partners and our very passionate Yuengling consumers on the new packaging designs,” said Yuengling.

The new iconic Eagle packaging for Traditional Lager, Light Lager and Black & Tan will be available on all pack types.

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