Stella Artois And Water.org Celebrate World Water Day By Unveiling “The Water Clouds By Stella Artois,” A New Art Installation In New York City
22 March 2017
NEW YORK – March 22, 2017 – Earlier today, Stella Artois and Water.org commemorated World Water Day with the unveiling of “The Water Clouds by Stella Artois,” a public art installation that visualizes the impact of the “Buy A Lady A Drink” campaign – the brand’s ongoing commitment to help end the global water crisis, in partnership with Water.org. For today only from 6:00 a.m. – 9:00 p.m., New Yorkers will be able to experience the interactive piece of art at Westfield World Trade Center in the Oculus.
Created in celebration of World Water Day, the installation is a visual representation of the number of people in the developing world who will gain access to clean water through the “Buy A Lady A Drink” campaign since its inception in 2015. This one-of-a-kind interactive piece of art encourages passers-by to join the cause by buying a Limited-Edition Stella Artois Chalice. For every Chalice sold, Stella Artois will help Water.org provide five years of clean water for one person in the developing world. Those who purchase a Chalice at The Oculus on World Water Day will be able to add a bubble to the installation and leave their own mark on the global water crisis.
“Since January, over 125,000 Limited-Edition Chalices have been sold through this global initiative, which will help Water.org provide access to clean water for more than 125,000 people in the developing world,” said Harry Lewis, Vice President, Stella Artois. “It can be difficult to grasp how many individuals are affected by the global water crisis, but ‘The Water Clouds by Stella Artois’ allows us to visually highlight the impact we have been able to make on those in need through this campaign.”
“Three years into the partnership with Stella Artois, it’s inspiring to see what we’ve been able to accomplish and the lives that we’ve changed,” said Matt Damon, Co-founder of Water.org. “We’ve always said that the only way to solve the world’s biggest problems is by coming together, and today is an example of just that.”
“Access to clean water is a fundamental human need, yet 663 million people still live without it,” said Gary White, CEO and Co-founder of Water.org. “With partners like Stella Artois, we’re able to find new ways to build awareness, increase our reach and raise funds to help solve the global water crisis.”
“The Water Clouds by Stella Artois” at The Oculus
Brought to life by internationally renowned art and architecture practice Snarkitecture, “The Water Clouds by Stella Artois” is a visual representation of the number of people in the developing world who will gain access to clean water through the “Buy A Lady A Drink” campaign.
"We're pleased to be able to work with Stella Artois and Water.org to help bring awareness to this important issue through an installation within Westfield World Trade Center at the Oculus on World Water Day,” said Alex Mustonen and Daniel Arsham, Co-Founders of Snarkitecture. “Our intent is to create an environment that engages visitors and commuters in honor the mission of World Water Day, inviting them to pause and sit for a moment, as they reflect on the spherical forms suspended within The Oculus."
World Water Day at The Oculus
Stella Artois will encourage participation from commuters through several activations on-site at the major transportation hub:
- Chalice Kiosk: New Yorkers can join the cause and visit designated kiosks to purchase a Limited-Edition Stella Artois Chalice and help provide clean water for people in the developing world.
- Interactive Elements: Passers-by can stop and reflect on the installation at seating areas interspersed throughout The Oculus, or capture photos to share on social media via surrounding reflective elements within the space.
- Retailer Partnerships: Shoppers who spend $50 or more at select Westfield World Trade Center retailers will receive a complimentary Limited-Edition Stella Artois Chalice.
- Screen Takeovers: Commuters will be welcomed into The Oculus via “Buy A Lady A Drink” campaign visuals to encourage participation.
Tune In: “Our Dream of Water” Premieres on National Geographic on World Water Day
In addition to “The Water Clouds by Stella Artois” installation, Stella Artois and National Geographic will premiere the new documentary “Our Dream of Water” on March 22 at 6:00 p.m. EST/PST in celebration of World Water Day. The documentary was commissioned by Stella Artois as a part of the “Buy A Lady A Drink” campaign to help put a spotlight on the human impact of the global water crisis. An encore presentation will also air on March 23 at 3:00 p.m. EST/PST.
Directed by 2015 Sundance Grand Jury Prize Winner Crystal Moselle, “Our Dream of Water” focuses on the stories of women in Haiti, Peru and Kenya and their daily struggles to find clean, safe water. Their stories are representative of the 663 million people around the world who lack access to safe water, to help raise awareness of the global water crisis. Water.org served as an advisor on the project.
The Legacy of “Buy A Lady A Drink”
Stella Artois and Water.org first launched “Buy A Lady A Drink” in 2015, leveraging Stella Artois’ global footprint to help raise awareness of the water crisis and spark consumer action to address this critical issue. This year, the brand announced a four-year commitment with Water.org to help provide 3.5 million people with long-term, sustainable access to clean water by 2020.
As a part of this year’s campaign, Stella Artois also released a new set of Limited-Edition Chalices. For every Limited-Edition Chalice that is sold, Stella Artois will help Water.org provide five years of clean water for one person in the developing world. This year’s Limited-Edition Chalices feature designs by local artists in Uganda, Brazil and Cambodia – three countries where Water.org provides support.
Visit www.BuyALadyADrink.com to purchase a Limited-Edition Chalice and learn more about how you can help be the generation to end the global water crisis. Join the conversation online with @StellaArtois @water #1Chalice5Years.