30 March 2017
MINNEAPOLIS, MN, MARCH 30, 2017: Pucker up and get ready to meet Lucy, Indeed's Session Sour Ale releasing in 12oz cans next week. Lucy is light-bodied, tart, and bubbly with tropical fruit notes that welcome sour drinkers both old and new.
Lucy Session Sour Ale is the latest labor of love from Indeed's Head Brewer Josh Bischoff. A tribute to his daughter of the same name, Lucy was a stubborn beer to make — sour, sassy and unpredictable — but then again, nothing worth doing comes easy. We've brewed Lucy with lemongrass, orange peel and passion fruit, providing lush tropical fruit notes balanced with a tart, citrusy finish. Weighing in at a sessionable 4.2% ABV, Lucy is the perfect sour to get to know again and again.
To celebrate the release of Lucy Session Sour, we'll be tarting it up with our friends at Can Can Wonderland, and you’re invited! Join Indeed on April 20th for a night of getting silly, sipping sours and having a grand old time. Hit the mini golf course for your chance to win a free Lucy and if you strike that lucky hole-in-one shot on Indeed’s 18th hole, you might just win a year of free beer! Get ready to tap into your creative side with a Lucy coloring contest, then get set for a secret unveiling of a super special sour surprise that’s pretty sweet. RSVP here and let’s love Lucy!