Rogue Revealing a New Look For Dead Guy

15 February 2017

image
Dead Guy Ale labels spanning 26 years
From Rogue:

NEWPORT, OR . (Feb. 15, 2017) — Rogue Ales & Spirits reveals a fresh new look for its Dead Guy Ale and introduces 12-ounce cans for the first time. The updated design features a bigger and bolder Dead Guy, who has come down off his barrel, with a black, white and silver color scheme. 

"There were a number of iterations, but the idea came out pretty quickly," said Rogue's Creative Director Hagen Moore. “We wanted to make the Dead Guy larger than life, and have him stand out in a simple and unique way." 

Originally brewed and bottled in 1990 as a Dia de los Muertos beer for a Portland Tex-Mex restaurant, Dead Guy Ale quickly became a favorite among craft beer drinkers. For the last 26 years, the Dead Guy Ale label featured a beer-clutching skeleton with crossed arms and a beehive hat sitting on a barrel. Although
there have been small tweaks to the label over the years, this new look marks the first major redesign for Dead Guy Ale's packaging. From its inauspicious beginnings to becoming one of the most recognized bottles in craft beer, the Dead Guy Ale label has always been designed in-house. See the early sketch of the Dead Guy to the right.

Dead Guy Ale's new look will be available in 12-ounce and 22-ounce bottles, and in all new 12-ounce cans starting February 15. For more information about the history of Dead Guy Ale, visit our blog. Get an audiovisual experience of the cans here. For more information about the Revolution, visit rogue.com.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate them so it may not immediately appear...and please be nice!

WILK Friday BeerBuzz

2016 NEPA BlogCon Winner

2016 NEPA BlogCon Winner

Lets Talk Beer!

We've added some tools to encourage interaction. First and foremost, you'll see the Recent Comments section up above. This list displays the most recent comments from individual posts. Feel free to comment on ANY post by clicking on the "comments" link at the bottom of any post, or any link in the Recent Comments section. Comments are moderated, however you can choose to post anonymously.

Please also remember mybeerbuzz is very active on Facebook & Twitter and we DO support RSS feeds for posts and comments.

Advertising

mybeerbuzz.com is not affiliated with any of the advertisers shown above. We run Ads as a way to help offset the costs to run this FREE blog....BUT if you do happen to click on any of these ads (even if you don't buy), we do eventually get a few pennies....literally.
Creative Commons License
mybeerbuzz.com by mybeerbuzz.com is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Based on a work at mybeerbuzz.com.

  © Copyright 2016 mybeerbuzz.com

Back to TOP