2016 was an exciting year for our UFO lineup. Our innovative brewers created two flavorful additions to our seasonal lineup, UFO Winter Blonde & UFO Twist. Your overwhelming excitement for the new additions proved to us that we couldn’t stop there. So, here’s the deal – in April 2017, we will be launching a new summer seasonal, drumroll please… UFO Huckleberry! It’s a berry blend that’s both sweet and refreshing – perfect for all things summer fun. What the huck is a huckleberry you ask? It’s a small, round, edible (phew!) berry whose more commonly known cousin, the blueberry, tends to get the spotlight. Not this time, though! This berry is ready to take the stage!
But as the old saying goes, out with the old and in with the new. And in the beer world, sometimes that means we must retire some beers to allow for others to have their day in the sun (read: on the shelves and at your local watering hole - we don’t recommend keeping your beer in the sun!). So, after three wonderful years of brewing our thirst-quenching grapefruit shandy, we’re saying goodbye to UFO Big Squeeze so that we can make room for more innovation from our talented brewers.
We are confident that this new beer will find its way into all your summertime adventures. Plus, you can now say things like “Hey [friends name], pass me the huckin’ UFO Huckleberry, please!” or “What the huck?! Who drank all my UFO Huckleberry!?”---
For further inquiries, or if you’d like to say goodbye to Big Squeeze personally, drop us a line at UFOBigSqueeze@harpoon.com.
You’re gonna huckin’ love UFO Huckleberry,
Your friends at Harpoon Brewery
This sucks! I want my Big Squeeze!
ReplyDeleteSummer = Big Squeeze. Please bring it back!
ReplyDeleteAgree, I miss my Big Squeeze!
ReplyDeleteThe huckleberry is horrible!! Bring back big squeeze. In the meantime I guess I will have to purchase grapefruit shandy from on of your competitors. I'm a huge fan of Harpoon products but this move is very disappointing!
ReplyDeleteI've been looking for BIG SQUEEZE everywhere - and I'm so bummed you aren't making it anymore!!! it was my absolute FAVORITE!!!
ReplyDeleteYou ruined my summah!
ReplyDeleteWill have to go to a competitor now. What a bummer. Never mess with a winning formula.
ReplyDeleteWill have to find a similar beer from a competitor. What a bummer. Never mess with a winning formula.
ReplyDeletehuckleberry ufo is a dud...bring back big squeeze
ReplyDeleteYes.... DUD with a capital D !!! Lousy!
ReplyDeleteBig mistake, Huuuge mistake!!!
ReplyDeleteBig Squeeze was a summer favorite....no wait...it was THE summer favorite.
Some of the flavors change every season so hang in there and I suspect you'll find a new one or returning favorite you like better.
ReplyDeleteSad I hate beer but Loved the Big Squeeze!
ReplyDeleteBig squeeze was big on my summer beer list. Sad to see it go. Will now have to get my shandy fix with Travellers brand
ReplyDeletePlease bring it back, even if it's a limited time thing...
ReplyDeleteThis is really a huge disappointment- please , please bring the big squeeze back!,,
ReplyDeleteI love Big Squeeze and want it back! This was my summer beer, all summer long! Please bring it back! Please!
ReplyDelete#bringbackbigsqueeze
ReplyDeleteThis would be about the equivalent of Sam Adams getting rid of the Lager in order "to allow for others to have their day". You don't take the one beer that people actively seek and hop around multiple stores to find. Do you realize just how many customers you pissed off?
ReplyDelete