Celebrate Chanukah with HE'BREW Beer at "Chanukah vs Christmas: The Battle Royale of Beers" Brooklyn Events This Friday, December 16, 2016

imageFrom Shmaltz:

Clifton Park, NY -- Tuesday, December 13, 2016 -- Upstate New York's Shmaltz Brewing heads down to Brooklyn this Friday, December 16 for Chanukah vs Christmas: The Battle Royale of Beers events at two of Brooklyn's finest craft beer bars: Barcade Brooklyn (388 Union Avenue, 5pm-6:30pm) and Spuyten Duyvil (359 Metropolitan Avenue, 7pm-8:30pm). With deep roots in the bustling Brooklyn beer scene, Shmaltz celebrates its 20th Anniversary this Chanukah by kicking off the holiday festivities with fellow breweries Sly Fox and Four String Brewing at two bars that have hosted many unforgettable HE'BREW Beer® bashes over the past two decades.

In collaboration with Barcade, Shmaltz's never-attempted-before pastrami inspired beer Pastrami Pils will have its Brooklyn debut on Friday, and will be available alongside the brewery's Chanukah 2016 seasonals: Jewbelation 20® (Dark American Strong Ale), Genesis 20:20® (Barrel-Aged Tart Barleywine), and Chanukah, Hanukkah...Pass the Beer® (Golden Strong Ale with Cocoa Nibs). Following the Barcade event, all three breweries head over to Spuyten Duyvil for a second holiday throwdown.

Jeremy Cowan, Founder and Owner of Shmaltz Brewing, comments, "Pastrami is my birthright. Beer is my passion and 20 years of my life and career. Barcade has been the home of so many great Shmaltz Brewing bashes and casual hangouts -- one of our very favorite craft beer homes! The perfect pairing for our first ever custom recipe at the new brewery. As the good book says, kinda, 'Eat, Drink and be Merry for tomorrow we shall... have to go to work -- and do it all over again.' Lucky us - L'Chaim!"

Candles won't be the only thing getting lit this year with the limited-edition release of five new Shmaltz offerings:

New Releases

Pastrami Pils -- Brewed with Caraway, Cracked Black Pepper, Kosher Salt, and Dry Hopped with Horseradish and Rye Blend
Pastrami Pils summons savory sensations reminiscent of your favorite pastrami sandwich. Shmaltz Head Brewer Richie Saunders brews the beer with caramel, Munich and Pilsner malts to provide light, toasted bread flavors complete with caraway seeds for the complete rye bread experience. To provide the best pastrami flavors, he took a pinch of kosher salt, a dash of pepper, and some smoke to wrap together the best pastrami characters. With no pastrami sandwich complete without fresh horseradish, he had to add that to the beer. Pastrami Pils is available exclusively at Barcade locations.

Jewbelation 20® -- Dark American Strong Ale
Mazel Tov -- it's a big beautiful bouncing barelywine! Shmaltz's Jewbelation® series vaults into adulthood with the 13th version of its acclaimed seasonal Anniversary offering. Not intended as an imperial porter or stout, Jewbelation 20® essentially stands as a triple brown ale. Pouring a dense mocha head, the color spans deep maroon to dark ruby. Flavors of this massive complex malt bill overflow with dark fruits -- bing cherry, raisins, currants, and figs. Pronounced notes of pumpernickel and dark chocolate, coffee roast and cherry wood dance with pounds and pounds of hops leading with citrus and stone fruit up front melding into a grassy earthiness on the finish. Rising to a beefy 16.8%, the alcohol feels more warming and welcoming than its percentage might suggest. A very complex anniversary ale worthy of being part of the Jewbelation family. A new Shmaltz score is born.

Genesis 20:20® -- Barrel-Aged Tart Barleywine
Flowing from the bottle or tap, a rich beautiful mahogany glows deeply with a dense silky lace head. Aromas of currant, raisin, and toffee waft from the heavenly concoction, leaning towards port, sherry or cognac. The velvety mouthfeel of this burly beer collides on the tongue with pronounced flavors of dark chocolate and heavy fruits -- figs, dates, and ripe plum. Tart notes and a hint of wood emerge from the barrel aging process -- 10 months ensconced in the rye and bourbon barrels that also create Shmaltz's acclaimed sour blend, Funky Jewbelation®. A glorious opus.

Chanukah, Hanukkah...Pass the Beer® -- Golden Strong Ale with Cocoa Nibs
Candles won't be the only thing getting lit this year, with this bright caramel colored, golden strong ale. The fluffy white head releases notes of honey, chocolate, and harkens back to memories of Holiday gelt coins. 8 malts & 8 hops balance biscuit and toast with light peach smoothly dancing with the chocolate from the cocoa nibs and a hint of vanilla on the finish. The 8% ABV warms up both the season and this luscious libation.

Shtick in a Box® -- Holiday Variety 12-Pack
There's no junk in this box! Just in time for the holidays, Shmaltz releases the award winning Shtick in a Box® Holiday Variety 12-Pack. Shmaltz has somethin' real special to give you inside this package. Craft beer lovers will find three Shmaltz favorites and all World Beer Championship Gold Medal winners, Hop Manna IPA®, Slingshot American Craft Lager®, and Messiah Nut Brown Ale®, with a gift of the 2016 version of Chanukah, Hanukkah...Pass the Beer®. You won't even need to wrap this platinum award-winning package, unless it'd be for safety.

About Bil Cord

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play.

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