30 November 2016
From Firestone Walker:
Paso Robles, CA—The beers of Firestone Walker Brewing Company are ready to set sail from California’s Central Coast to the Aloha State with distribution across Hawaii scheduled to launch in January 2017 by Young’s Market Company.
Firestone Walker will begin its draft rollout on January 16, 2017, followed by packaged beer in mid-March. The featured Firestone beers will be Luponic Distortion, Easy Jack, Union Jack and Pivo, as well as the affiliated 805.
“It’s the right time for us to enter Hawaii,” said David Macon, the brewery’s vice-president of sales & marketing. “More than a third of visitors to Hawaii come from the mainland western U.S., and half of those are from California alone, so we will find plenty of old friends there while making new ones as well.”
Macon added, “Craft beer is firmly established in Hawaii with great local brewers. These pioneers make tremendous beers and they have educated residents and visitors alike. We’re honored to come to Hawaii and work alongside them.”
Once the Hawaii distribution launches, Firestone Walker’s national distribution map will total 27 states.
“We are excited to work with Young’s Market Co in Hawaii,” Macon said. “They have one of the freshest approaches to beer sales. They are somewhat new to the craft space but have proven themselves above and beyond the norm with excellent execution.”
“Young’s Market Company is proud to expand Firestone Walker’s geographic footprint to the Hawaiian market,” said Rick Gillis, president of Young’s Market Company. “We share Firestone Walker’s high standards for quality, innovation and brand growth. Firestone Walker is a strong addition to our growing premium beer portfolio at Young’s Market Company.”