07 October 2016
Here at BrewDog, we don’t take too kindly to petty pen pushers attempting to make a fast buck by discrediting our good name under the guise of copyright infringement. Unfortunately, it appears that the late Mr Presley’s estate has got itself All Shook Up over a little beer called Elvis Juice.
We recently received a notice from the lawyers of the Elvis Presley Estate that we were not allowed to call our blood orange and grapefruit infused IPA 'Elvis Juice'.
We love Elvis Juice, both the beer and the name. And our customers do too! So we have naturally taken the only sensible and effective course of action to ease their Suspicious Minds; As of the 4th of October 2016, our two co-founders, James and Martin have both have legally changed their names to 'Elvis' by deed poll.
From now on, the cofounders of BrewDog – formerly James Watt & Martin Dickie - shall henceforth be known as Elvis Watt and Elvis Dickie.
We shall be marking this particular message Return to Sender, and put it in the mail along with our official deed poll forms.
By the Elvis Presley Estate legal team’s logic, I am pretty sure we could even lodge a counter-complaint aimed at Mr Presley himself for all the records he put out without Elvis Watt and Elvis Dickie’s permission! And if that doesn’t keep them busy enough, we would like to recommend that they divert their attention to another potential source of quick remuneration: a brewery that calls itself ‘The King’ of beers.
Any Elvis’ who visit any UK BrewDog bars this weekend will receive a free half pint of Elvis Juice – here’s to us, Hound Dogs!