16 August 2016
We’re proud to be one of the last, truly global independently brewed family owned premium beers left in the world.
The Swinkels family have been brewing in the small Dutch village of Lieshout, just outside Eindhoven since 1719. The brewery, run by the seventh generation of Swinkels, stands on the location of the farmhouse where the first generation started brewing almost three hundred years ago.
The company is still 100% family owned.
To celebrate almost three hundred years of independence, Bavaria UK are launching the ‘Taste Independence’ campaign.
A lot has changed in the last three hundred years. The doctor won’t give you a box of leeches, the dentist doesn’t give you wooden false teeth, and you can cheerfully get on a cross channel ferry without renewing your pirate insurance. But some things really do stand the test of time. The Swinkels family have been brewing in the same location, with the same mineral water for almost three hundred years.
The campaign is stressing the fact that just because 300 years of brewing excellence is something that should definitely be at the cutting edge of fashion, it doesn’t necessarily mean that we should delve back three hundred years for style tips.