29 August 2016
Boulder Beer announced they will be making their new Pulp Fusion Blood Orange IPA a year round beer, effective immediately.
Pulp Fusion was first released this May as a new summer seasonal in 12-oz 6-pk bottles and draft throughout Boulder Beer’s 34 state footprint. Its unprecedented success as a summer seasonal prompted the brewery’s decision to keep it out year round as part of their core portfolio of beers.
“With the strength it has demonstrated in the market, Pulp Fusion has the capacity to be our #2 selling beer this year,” said Judd Belstock, National Sales Director for Boulder Beer. “There is no doubt in my mind that we have a winner on our hands, & with one taste you’ll understand why.”
Pulp Fusion Blood Orange IPA blends the beauty of an IPA with vibrant citrus flavor from the juice of blood oranges. It shines with a bright, golden color and finishes smooth without lingering bitterness. Pulp Fusion clocks in at 6.5% ABV and 52 IBUs.
“And it pairs well with a Royale with Cheese,” said Judd.
Founded in 1979, Boulder Beer Company has been a pioneer in the craft brewing industry for 37 years. Their passion for innovation keeps their brand mix diverse, offering a taste for every palate. They currently package seven year-round beers, numerous rotating seasonals, and periodically release very limited-edition, small-batch brews throughout the year. Shake Chocolate Porter is currently their #1 selling beer.