From Shmaltz:
Clifton Park, NY -- Wednesday, July 13, 2016 -- Shmaltz Brewing Company boldly goes to Comic-Con International with a unique Collector's Edition 50th Anniversary Release commemorating Star Trek 50:The Trouble With Tribbles. This summer and fall, Star Trek celebrates its 50th Anniversary and Shmaltz captures the TV show's indelible spirit that so many science fiction fans have come to love over the last half century. With The Original Series debuting on NBC in 1966, Star Trek has grown to become the #4 all-time movie franchise broadcasting in over 200 countries and grossing $2.4 billion all-time sales at the box office. CBS Studios has teamed up with Shmaltz Brewing for the only officially licensed Star Trek beers in the United States.
Trekkies attending San Diego's Comic-Con International! Get ready for the debut of Star Trek Golden Anniversary Ale: The Trouble With Tribbles at the premiere of Star Trek Beyond (IMAX, Embarcadero Marina Park, July 20) and Comic-Con at the San Diego Convention Center (July 21 - 24). The Trouble With Tribbles will also be available at the San Diego retail locations listed below. Additionally, The Trouble With Tribbles will be available at the "Star Trek Las Vegas" convention at the Rio Hotel & Casino from August 3 - 7, 2016. In fall 2016, Shmaltz brings their second Star Trek Golden Anniversary Ale: Voyage to the Northeast Quadrant to "Mission New York" at the Javits Center from September 2 - 4, 2016.
Star Trek Golden Anniversary Ale: The Trouble With Tribbles (5 Malts, 5 Hops, 5% ABV)
In the original Star Trek series episode "The Trouble with Tribbles," the U.S.S. Enterprise is called to protect a shipment of a genetically engineered four-lobe grain that is a hybrid of wheat and rye, called quadrotriticale. Since the year 2269 is still about 250 years in the future, Quadritriticale has yet to be conceived. Thus, Shmaltz brews with triticale for Golden Anniversary Ale: The Trouble With Tribbles.
The first commercial release by Drew Schmidt (Shmaltz Lead Brewer), the longtime Shmaltz brewer comments about the beer, "Light Carastan malt gives some residual sweetness in the form of very light toffee. A dose of Munich adds a slight bready quality, and wheat malt lends to a slight crisp character. Mashing at a moderate temperature gives this beer a medium body. In keeping with the intergalactic theme, hopping is comprised of Comet, Polaris, Aurora and Admiral (Kirk) hops. This beer is only loosely filtered to clarity, in order to preserve the ambiguity of good and evil."
Starting next week, Golden Anniversary Ale: The Trouble With Tribbles will be available throughout the San Diego metro area at Neighborhood (777 G St.), Burgers, Bate & Beer (200 Marina Park Way),Hopping Pig (748 Fifth Ave), Tipsy Crow (770 Fifth Ave), Gaslamp Tavern (868 Fifth Ave), The Safehouse - North Park (2930 University Ave), Newport Pizza & Alehouse - Ocean Beach (5050 Newport Ave), Balboa Tap House - Clairemont (4421 Genesee Ave), Goldfish Point Café - La Jolla (1255 Coast Blvd), Eureka! - La Jolla (4353 La Jolla Village Dr), Woodstock's Pizza - SDSU (6145 El Cajon Blvd), Ugly Dog Pub (6344 El Cajon Blvd), Craft Kitchen - La Mesa (4253 Palm Ave), and The Hills - La Mesa (8758 La Mesa Blvd). Please refer to this interactive map for additional locations selling The Trouble With Tribbles.
Star Trek Golden Anniversary Ale: Voyage To The Northeast Quadrant (5 Malts, 5 Hops, 5% ABV)
Recipe designed by 2nd Shift Supervising Brewer Ivan Dedek, Shmaltz's second offering for Star Trek 50 harnesses a crisp, clean malt character showcased by the use of light Munich malts and brewer's maze. The aroma is accented by fresh citrus fruits such as lemon and lime with subtle notes of white wine. The crisp malts and fruity aromas are elevated by maintaining a mild bitterness allowing each selected ingredient to offer its individual qualities without being overshadowed by any single ingredient. With 5 malts, 5 hops and 5% ABV, Voyage To The Northeast Quadrant is the perfect brew for any beer lover to toast the 50th Anniversary of such an iconic piece of popular culture.
UPDATE 7/28/2016:
Clifton Park, NY -- Thursday, July 28, 2016 -- Following the incredible debut of Star Trek Golden Anniversary Ale: The Trouble With Tribbles at Comic-Con International in San Diego, Shmaltz Brewing Company boldly goes to the "Star Trek Las Vegas" convention at the Rio Hotel & Casino from August 3 - 7, 2016. The national rollout of Golden Anniversary Ale: The Trouble With Tribbles is now underway to 25 states across the country, including California, Florida, Illinois, Louisiana, Nevada, New York, Ohio, Pennsylvania, Texas, Washington, and many others. At Comic-Con, Golden Anniversary Ale: The Trouble With Tribbles received critical praise from news outlets such as CNET, Nerdist, Eater, and countless others; as well as the brewery's hometown Albany, NY ABC affiliate station News 10.
This summer and fall, Star Trek celebrates its 50th Anniversary and Shmaltz captures the TV show's indelible spirit that so many science fiction fans have come to love over the last half century. With The Original Series debuting on NBC in 1966, Star Trek has grown to become the #4 all-time movie franchise broadcasting in over 200 countries and grossing $2.4 billion all-time sales at the box office. CBS Studios has teamed up with Shmaltz Brewing for the only officially licensed Star Trek beers in the United States.
Trekkies attending "Star Trek Las Vegas," Golden Anniversary Ale: The Trouble With Tribbles will be available at the Rio Hotel & Casino, The Rebel RePUBlic (3540 W Sahara Ave), The Millennium Fandom Bar (900 S Las Vegas Blvd), Lee's Discount Liquor locations throughout Las Vegas, and Shmaltz will host a special press tasting event on August 3 at the American Bar & Grille within the Rio Hotel & Casino. Please RSVP for the tasting event directly to press@jpcutlermedia.com. In fall 2016, Shmaltz brings their second Star Trek Golden Anniversary Ale: Voyage to the Northeast Quadrant to "Mission New York" at the Javits Center from September 2 - 4, 2016.
Star Trek Golden Anniversary Ale: The Trouble With Tribbles (5 Malts, 5 Hops, 5% ABV)
In the original Star Trek series episode "The Trouble with Tribbles," the U.S.S. Enterprise is called to protect a shipment of a genetically engineered four-lobe grain that is a hybrid of wheat and rye, called quadrotriticale. Since the year 2269 is still about 250 years in the future, Quadritriticale has yet to be conceived. Thus, Shmaltz brews with triticale for Golden Anniversary Ale: The Trouble With Tribbles.
The first commercial release by Drew Schmidt (Shmaltz Lead Brewer), the longtime Shmaltz brewer comments about the beer, "Light Carastan malt gives some residual sweetness in the form of very light toffee. A dose of Munich adds a slight bready quality, and wheat malt lends to a slight crisp character. Mashing at a moderate temperature gives this beer a medium body. In keeping with the intergalactic theme, hopping is comprised of Comet, Polaris, Aurora and Admiral (Kirk) hops. This beer is only loosely filtered to clarity, in order to preserve the ambiguity of good and evil."
Star Trek Golden Anniversary Ale: Voyage To The Northeast Quadrant (5 Malts, 5 Hops, 5% ABV)
Recipe designed by 2nd Shift Supervising Brewer Ivan Dedek, Shmaltz's second offering for Star Trek 50 harnesses a crisp, clean malt character showcased by the use of light Munich malts and brewer's maize. The aroma is accented by fresh citrus fruits such as lemon and lime with subtle notes of white wine. The crisp malts and fruity aromas are elevated by maintaining a mild bitterness allowing each selected ingredient to offer its individual qualities without being overshadowed by any single ingredient. With 5 malts, 5 hops and 5% ABV, Voyage To The Northeast Quadrant is the perfect brew for any beer lover to toast the 50th Anniversary of such an iconic piece of popular culture.
25 Aug 2016:
"Star Trek" 50th Anniversary Collector's Edition Beer "Voyage to the Northeast Quadrant" Nationally Launches at "Mission New York" (Sept. 2-4)
Clifton Park, NY -- Thursday, August 25, 2016 -- Following the debut of Star Trek Golden Anniversary Ale: The Trouble With Tribbles at Comic-Con International in San Diego and "Star Trek Las Vegas," Shmaltz Brewing Company boldly goes to the "Mission New York" convention at the Javits Center from September 2 - 4, 2016. The national rollout of the second Collector's Edition 50th Anniversary beer, Star Trek Golden Anniversary Ale: Voyage to the Northeast Quadrant, launches next week at "Mission New York" as the beer becomes available in 25 states across the country, including California, Florida, Illinois, Louisiana, Nevada, New York, Ohio, Pennsylvania, Texas, Washington, and many others. Golden Anniversary Ale: The Trouble With Tribbles has received critical praise from news outlets such as CNET,Nerdist, Eater, and countless others.
This summer and fall, Star Trek celebrates its 50th Anniversary and Shmaltz captures the TV show's indelible spirit that so many science fiction fans have come to love over the last half century. With The Original Series debuting on NBC in 1966, Star Trek has grown to become the #4 all-time movie franchise broadcasting in over 200 countries and grossing $2.4 billion all-time sales at the box office. CBS Studios has teamed up with Shmaltz Brewing for the only officially licensed Star Trek beers in the United States.
Trekkies attending "Mission New York," Golden Anniversary Ale: Voyage to the Northeast Quadrant will be available at the Javits Center, Whole Foods -- Chelsea (250 7th Ave), Rattle N Hum Bar (306 W 39th St: Thurs, Sept. 1), and additional locations near the Javits Center. On Friday, September 2, Shmaltz Brewing hosts an Exclusive Media Tasting Event at Beer Culture (328 W 45th St) in Manhattan from 1 pm - 3:30 pm. Please RSVP for the tasting event directly to press@jpcutlermedia.com.
Star Trek Golden Anniversary Ale: Voyage To The Northeast Quadrant (5 Malts, 5 Hops, 5% ABV)
Recipe designed by 2nd Shift Supervising Brewer Ivan Dedek, Shmaltz's second offering for Star Trek 50 harnesses a crisp, clean malt character showcased by the use of light Munich malts and brewer's maize. The aroma is accented by fresh citrus fruits such as lemon and lime with subtle notes of white wine. The crisp malts and fruity aromas are elevated by maintaining a mild bitterness allowing each selected ingredient to offer its individual qualities without being overshadowed by any single ingredient. With 5 malts, 5 hops and 5% ABV, Voyage To The Northeast Quadrant is the perfect brew for any beer lover to toast the 50th Anniversary of such an iconic piece of popular culture.
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