New Belgium Brewing Teams Up With Detroit Bikes for 25th Anniversary Cruiser (Video)

21 June 2016

From New Belgium:

For the first time ever, New Belgium Brewing is producing its coveted special edition cruiser bikes in the U.S., using Detroit Bikes, a Detroit-based bicycling manufacturer and North America’s largest bicycle producer. Just in time for warmer weather the bikes are now hitting the streets through New Belgium fundraisers, giveaways and as one-year anniversary gifts to New Belgium co-workers. The partnership has created new manufacturing jobs in Detroit with the company doubling its workforce from 20 to 40 employees.

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