From BrewDog:
Just over a month ago we placed a near-impossible decision in your hands. Following hot on the heels of giving away the entirety of our brewhouse recipes as part of DIY Dog, we upped the ante by unleashing #ReBrewDog. Every beer no longer in production thrown back into the ring for one last potential hurrah – with our blog readers given the chance to select which was brewed again. Hundreds of beers. A single vote. And the people duly spoke.
The winning beer of #ReBrewDog is Hello My Name is Ingrid.
In a poll that contained beers as far apart as Punk Monk and our B-Side Melon and Cucumber IPA it was to the North that our voters leaned – as far north as the Arctic Circle, in fact. From the land of the long, low light we will once again be sourcing cloudberries to add to a brew of our 8.5% Swedish-inspired double IPA, originally released in the first few months of 2011.
It doesn’t seem like five years ago since Ingrid marked the debut of not just a beer, but an entire series (the many subsequent Hello My Name Is… releases). But it was entirely fitting that the first of these was produced for one of our longest-standing and most passionate groups of BrewDog supporters anywhere; a group who have recently greeted their fourth Swedish bar –BrewDog Malmö.
Hello My Name is Ingrid was brewed in conjunction with our good friends at BeerSweden, who travelled over to Fraserburgh in the midst of the fittingly tundra-like winter of 2010 to join us on the brewday. With a classic West Coast IPA baseline, the beer was hopped to the Baltic and back before the addition of the enigmatic cloudberry (and a further berry-load during conditioning).
It was only right that the guys at BeerSweden were given the responsibility for christening the new beer, and being a democratic bunch they immediately put it out to a competition. Their readers returned with the quintessential ‘Ingrid’, suggested in a neat twist of fate by Magnus Svensson who now works as our Swedish BrewDog bar supremo!
Since reprised as the session-strength Hello My Name is Little Ingrid, we can’t wait to get to work brewing a batch of her trailblazing double cloudberry IPA cousin. The resultant beer will be available on draft in our BrewDog bars and in bottle as an Equity Punk-exclusive, as a thank you to everyone who has invested in us along the way (in a second co-incidence, Equity for Punks was first introduced in the same year as Ingrid, back in 2011).
Our Swedish supporters have been there since the beginning, and it’s probable that a fair few of them exercised their democratic right to ensure #ReBrewDog would be a reunion with the beer we brewed for them all those years ago! Hello My Name is Ingrid will hit our brewing schedule soon – we will keep you posted as to how it goes – and thanks for everyone who took the time to vote!
But if we did a second round of #ReBrewDog…what might you vote for this time?
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