Boulder Flashback Appears on “Parks & Recreation”

31 October 2012

It’s exciting to see craft beer gaining product placement in movies and TV series.   Today comes word that Boulder Beer Flashback appeared on Parks & Recreation.  Details from Westword:

In the most recent episode, titled "Halloween Surprise," Leslie Knope's love, Ben Wyatt, drinks the beer from his new gig in Washington, D.C. We won't give you any spoilers here, but we'll just say there's no telling if the beer helped Adam with the important decision he makes soon after sipping it.

We do have the full story on how the beer got to the set, however. "What happened was that someone in L.A. was a fan of our beers and decided to give us a call for placement in a movie," explains Boulder Beer spokesman Doug Christie.

The interested party in LA was Legacy Entertainment, which specializes in placing products in movies and on TV shows. "We went them a few different beers from our lineup...Hazed and Infused, Mojo, Flashback and Sweaty Betty," Christie says. "But we didn't know anything about Parks and Recreation. It was a surprise. I think what happens is that they are sitting around and other people can use them if they want to."

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