31 October 2012
SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Bad Water branded beer has officially begun distribution of its signature Belgian style Saison beer by partnering with industry leader Alliance Beverage Distributing Company for statewide coverage.
"Our mission was to unveil this unique Saison recipe with all the bang we could and honestly we couldn't be more pleased with the results, to that we owe serious thanks to our outstanding brewers and distribution partners. Plus it's a great bonus we get to kick off in our own hometown," said President Lewis Kubitz.
The Bad Water brand has been building a local buzz with its unusual approach to marketing through edgy yet sophisticated artwork and advertisements commonly marked with a signature water splash. The unique Belgian style Saison beer balances the highest grade grains, hops, spices, and special blended yeast for a different taste and drinkability profile. The company’s decision to start with a Saison flavor was to fill a gap in the craft beer lineup and draw attention to a well deserving but not so well known style.
Alliance Beverage Distributing Company will be showcasing the product in multiple keg sizes, 24-Packs, 6-Packs, and single bottles available for retail stores, bars and restaurants. “We are thrilled to partner with this very creative group of local craft brewers,” added Troy Slicker, Alliance Beverage State Beer Manager. “This signature Belgian style Saison is uniquely differentiated in the market, bringing a fun new twist to craft beer and an excellent addition to our growing craft portfolio.”