Would You Jump In Lake Michigan for New Belgium?

27 December 2011

image
You may say no, but a group local beer lovers in Muskegon MI walked into Lake Michigan in 38-degree water temperatures in an effort to lure New Belgium Brewery into considering Muskegon for their upcoming east coast facility.  Apparently this idea pays homage to a “Save the Colorado” water sustainability campaign recently appearing on the New Belgium website (see below).  While you have to give the guys credit for wading out in 18-degree wind-chill, I think they may have missed a few key elements (including gender) in their efforts.  No word on whether the photo influenced New Belgium’s decision, but the group does think that even if NB does not opt in, the effort may attract other potential breweries to the Muskegon area.  If it works, I’ll personally be organizing the effort to stand in the Susquehanna River with our signs in Feb 2012.
image

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate them so it may not immediately appear...and please be nice!

Lets Talk Beer!

We've added some tools to encourage interaction. First and foremost, you'll see the Recent Comments section up above. This list displays the most recent comments from individual posts. Feel free to comment on ANY post by clicking on the "comments" link at the bottom of any post, or any link in the Recent Comments section. Comments are moderated, however you can choose to post anonymously.

Please also remember mybeerbuzz is very active on Facebook & Twitter and we DO support RSS feeds for posts and comments.

My NEW Facebook Fan Page Come LIKE it!

WILK Friday BeerBuzz

Advertising

mybeerbuzz.com is not affiliated with any of the advertisers shown above. We run Ads as a way to help offset the costs to run this FREE blog....BUT if you do happen to click on any of these ads (even if you don't buy), we do eventually get a few pennies....literally.

Sponsor mybeerbuzz.com

Creative Commons License
mybeerbuzz.com by mybeerbuzz.com is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Based on a work at mybeerbuzz.com.

  © Copyright 2014 mybeerbuzz.com

Back to TOP