Victory–Trick out Your Treats

When I was growing up we always had one neighbor who pulled a wagon with him as he took his children trick-or-treating. As a youngin’ I was too preoccupied with my quest for candy to pay much attention to what was he was lugging. I just assumed he might need to tote some candy when the haul got too heavy. Now, as an adult, I recognize his brilliance. The Radio Flyer was his very own Brew Pub on Wheels.

As the kids were amassing goodies, the adults were enjoying a few treats of their own. Genius!

Today I’m expanding on my old neighbor’s ingenuity by offering suggestions to turn your kids’ treats into adult indulgences. Trick out your treats with these beer pairing suggestions.

Festbier + Peanut Butter Cup


Back in 1990, the good folks at Hershey told us “there’s no wrong way to eat a Reese’s.” We agree with that sentiment entirely! Here’s our suggestion for one right way to eat one: pair it with Festbier. The malt used in our Festbier has a sweetness and roastiness that gives it a peanut butter character which pairs perfectly with the delectable treat from Reese’s.

Storm King Stout + Tootsie Roll

imageI remember scoffing at Tootsie Rolls on Halloween as a kid. The little midgees were weak in comparison to the coveted Reese’s mentioned above. But, in my adulthood, I’ve come to appreciate the goodness packed in that little wrapper. Pair the chocolatey taffy treat with a big beer like Storm King Stout and you’ve got a powerful pairing. Like our Russian Imperial Stout, Tootsie’s got a toasted edge to it. There’s more at play here than just sweetness. The burnt chocolatey undertones of the midgee paired with the roasted malt in our Storm King make for a dark and intriguing tempest of flavor.

HopDevil IPA + Candy Corn

imagePairing the most widely available Halloween candy with our most popular beer makes perfect sense. Not only can you track down both of these goodies with ease, but the complementary flavors are a no-brainer. The caramel sweetness evident in both the sugary kernels and the devilish ale meld wonderfully when enjoyed together.

Golden Monkey + Almond Joy

imageAlmond Joy’s got nuts, Monkey’s don’t because, sometimes you feel like a nut, sometimes you don’t! Actually, this pairing has nothing to do with the almonds. It’s the coconut in the candy and the banana notes in the Golden Monkey that make this a joyful duo. Both boast tropical fruit flavors that work well together. (If you aren’t feeling nutty, Mounds is a simple substitute for this pairing suggestion.)

V-Twelve + Sweet Tarts

imagePucker up for a brilliant combination of sweet and sour. The fruitiness and sweetness found in our V-Twelve balance perfectly with the aptly named candies.

With these suggestions in mind, I encourage you to load up your wagon, snag some of your kiddos’ candy and Taste Victory!

About Bil Cord

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play.

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