We’re still filling in some of the blanks, but Stone Brewing will be launching “Stone IPA Madness” to coincide with the 2018 March Madness college basketball tournament. The campaign will include some pretty spiffy IPA Madness swag (shirts, shorts, pints, towels, socks, stickers, coasters, foam fingers, buttons, games & more). The promotion will also include a new beer called Buzzer Beater DIPA (details here and below) that will be draft-only and hit 9.4%-AbV (retail release will be today 3/1). Stay tuned here for the full PR and event details.
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